Holling & West Creative Co.
Branding & Naming
Quirky stationery company making it easy to tell your friends they’re awesome
Holling & West Creative Company was born in October of 2020, out of a desire to stay connected to friends, celebrate all of life’s moments, big and small, all while the world was turning upside down, and loved ones were moving to all corners of the country.
It also marked the first step my partner, Lila, and I took toward our dream of own our own print shop and design studio.
A light-hearted approach to a playful new visual identity
We knew the visual language and identity of Holling & West needed to be fun, light, and approachable, while also signaling that it the products we sell are design-forward and well-crafted.
Logo
colors
Typography
We wanted the typography of the brand to be playful and loud, while still retaining that design-forward thinking that is throughout the brand’s visual aesthetic. We decided on three very different typefaces that, when paired together, create a very fun, inviting, and playful feeling that is core the Holling & West brand.
HEADLINE
SUBHEAD
BODY
