A change of scenery for a growing small business

I created this identity for a friend’s family drapery installation business. Referencing their sketches and ideas from our initial meeting, I developed this mark that is at once utilitarian, bright, and friendly. Because their company name was relatively non-descriptive in what they install, I used the bar across the top of the mark to inform viewers and potential clients what type of installations they perform.

The type and color choices were also meant to show a blue collar company, one that is goals and results oriented, and that is there to provide a service.

In addition to the main mark, I created a smaller monogram version for applications on work shirts, business cards, hats, or any other small space application.

The work truck is a prototype design of what their work fleet could look like.